Walmart over the next few weeks will be bringing 50-foot tractor-trailers to the parking lots of some of its stores to let customers experience DreamWorks Animation’s “How to Train Your Dragon” using virtual reality technology.
Wearing a VR headset and sitting in VR-powered chairs, users will be able to see and feel — and even smell — like they are in the DreamWorks film.
This is just the first application by Walmart of Spatial&, a VR tech company that’s been growing in stealth mode for the past year under Walmart’s incubator Store No. 8. Spatial& is notably the second company officially launched out of Store No. 8, after Jetblack, a text-to-order service currently being tested in New York.